OVO — Ice Cream Brand Website
We designed and built the website for OVO, an ice cream and dessert brand, using warm, friendly photography that matches how the brand talks to people. Customers can browse the menu and order online, and we added content direction so the brand's social channels sound like the website.
About the project
OVO wanted the website to be its main online storefront: a place to see the menu, order, and get a sense of the brand's friendliness on the first visit. We kept the ice cream colourful, the text easy to scan and the path from choosing to ordering short.
Services Provided
Challenge & Solution
What the client needed, and how we approached it.
OVO's identity is warm and easygoing, but there was no website to carry it. Someone wondering what flavours were on offer, wanting to place an order or looking for the shop's details had no single, complete place online to find them.
We built a bright, warm site where product photography leads every page, with an online ordering flow that works as comfortably on a phone as on a laptop. Content direction for social media follows the same tone, so a customer who taps from a post to the website feels they are still in the same place.
Our Approach
Brand Immersion
We gathered the brand's visual tone, how it likes to speak and who its customers are, and talked with the OVO team about what they want people to remember. That became our compass during design.
UX/UI Design
We laid out the menu and ordering so they are quick to reach, with clear product photography and visible pricing. The steps between choosing a flavour and placing the order were kept to a minimum.
Development & Ordering Integration
We built a fast, mobile-friendly site and connected it to an online ordering channel, so the team can pick up each order in an organised way.
Marketing Content Direction
We helped define photography and copy for social media and organised the product images so they are ready to reuse in advertising.
UI Solution 01
Brand Experience Online
- Bright, warm design language that matches the brand
- High-resolution gallery of products
- The brand's story, told in a friendly voice
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 02
Effortless Online Ordering
- Online ordering reachable directly from the website
- Menu and pricing presented clearly
- Fully responsive, so every step works on mobile
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 03
Marketing Support
- Content direction for social media channels
- Photography organised and ready for ad placements
- Site structure built with long-term SEO in mind
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
Project Flow
How the project moved from first brief to delivery.
What We Developed
Languages & Technology
What we can share openly. Parts that are confidential to the client are not listed.
Languages
Frameworks & systems
Hosting & delivery
Key Features
Brand Experience Online
- Bright, warm design language that matches the brand
- High-resolution gallery of products
- The brand's story, told in a friendly voice
Effortless Online Ordering
- Online ordering reachable directly from the website
- Menu and pricing presented clearly
- Fully responsive, so every step works on mobile
Marketing Support
- Content direction for social media channels
- Photography organised and ready for ad placements
- Site structure built with long-term SEO in mind