Haliviq

Build the Brand
Before You Build the Website

A website is the place customers meet your brand, so the brand should be settled first. Haliviq helps you decide who you are for and how you stand apart, designs the identity, and then carries it into the website, app and LINE. Choose individual services or a package.

  • Research and brand strategy that fix the positioning
  • Name, logo and visual identity designed as one system
  • Brand guidelines your team and vendors can follow
  • Rollout to the website, app and LINE, with team training
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BRAND BOARDGuidelines v1.0
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Eight services, used on their own or together

Choose the service that fits where your business is today.

Market & Customer Research

Interviews, a review of competitors and a look at your market, so decisions about the brand rest on evidence. Useful before a launch, a rebrand or entering a new market.

Right when

  • You are not sure what customers really want
  • Your market or competitors are shifting
  • You need facts before a launch or a rebrand

Brand Strategy & Positioning

We agree who the brand is for, what it promises and how it differs from competitors, and write it as a short positioning statement and key messages.

Right when

  • The brand has no clear stance yet
  • Customers cannot see how you differ
  • You are building a new brand or unsure where a rebrand should start

Brand Naming

Name directions with reasons, checks for meaning in Thai and English, and a search for domain and trademark conflicts before you commit.

Right when

  • You need a name for a new business or product
  • The current name is hard to say, spell or protect
  • You are entering a market where the name may mean something else

Visual Identity Design

Logo, colour, typography, imagery style and patterns designed together. Tested for contrast on screens and for Thai and Latin text.

Right when

  • The look does not match what the business is today
  • Each channel looks like a different brand
  • You need a new logo, colours or key visuals

Brand Guidelines

A practical guideline with logo spacing, colour values, type rules and examples of correct and incorrect use, written so a new team member can follow it.

Right when

  • Different people use the logo in different ways
  • Agencies and printers keep asking for files and rules
  • New staff need a single reference

Brand Voice & Messaging

Tone of voice, key messages and sample lines for common situations such as a product page, a LINE greeting or an apology email.

Right when

  • You are not sure how the brand should sound
  • Messages differ between the website, LINE and email
  • You need sample wording for everyday situations

Digital Brand Rollout

We apply the brand to the website, mobile app, LINE and social channels, and set up templates so new pages stay consistent.

Right when

  • The website, app or LINE do not look like the brand
  • You are about to build a website and want it right once
  • New pages keep drifting from the brand

Team Workshop & Training

A working session that explains the brand to your executives and staff, and shows them how to apply the guideline without asking us each time.

Right when

  • Executives and staff understand the brand differently
  • You have just rebranded and want people to follow it
  • You want the team to apply the guideline without us

Which stage is your business in?

Each stage needs a different answer about the brand. Pick yours to jump to the package we would combine for it. We adjust every package to your case.

Brand Creation & Launch

Your situation

“I am launching a new business or product and want to start right.”

For: A new business or product line.

Strategy, name, identity, guideline and a launch website, so the brand is ready before the first customer arrives.

Included

ResearchStrategyNamingIdentityGuidelinesLaunch website

Rebrand & Refresh

Your situation

“My business has outgrown its image, but customers still see the old one.”

For: A business that has outgrown its image.

Research, a new position, a refreshed identity and a plan for moving over without losing the recognition you have built.

Included

ResearchStrategyIdentityGuidelinesRollout

Brand + Website

Your situation

“I need both the brand and the website, and do not want to do it twice.”

For: A business that needs both.

The brand is settled first, then the website is built from it, in one engagement with one team.

Included

StrategyIdentityBrand voiceWebsiteLINE and social

Brand System for Growth

Your situation

“The team is growing fast and our work no longer looks like one brand.”

For: A fast-growing team.

Guidelines, templates and training, so many people can produce work that still looks and sounds like one brand.

Included

GuidelinesTemplatesAsset libraryTeam training

Thai-English Localisation

Your situation

“I want to enter another market, but want to be sure before investing fully.”

For: Brands crossing markets.

An identity and voice that hold up in both Thai and English, for Thai brands going abroad or foreign brands entering Thailand.

Included

Market researchVoice in two languagesIdentity checkGuidelines