Back to Case StudiesE-Commerce

VERA — Bag Brand E-Commerce Website

We designed and built an e-commerce website for VERA, a bag brand that makes its own products and sells mainly online. It has a cart, checkout and order tracking, so the brand can sell straight to customers across the country without depending on marketplaces alone.

VERA2025 · 3 months

About the project

VERA wanted a website of its own to sell directly, lean less on marketplaces and build lasting relationships with customers. Someone buying through the brand's site sees the story and the collections in full, which a marketplace product page rarely shows.

Services Provided

UX/UI DesignE-Commerce DevelopmentProduct Photography DirectionDigital Marketing Support

Challenge & Solution

What the client needed, and how we approached it.

The Challenge

VERA makes its own bags and sells mostly online. It needed an e-commerce site premium enough to match the product, with a cart and checkout that are easy to use, so that it would not rely on marketplace listings alone, where the storefront and the customer relationship do not belong to the brand.

Our Solution

We designed a minimal, premium storefront with multi-angle product photography in the lead, a complete cart and checkout, and several ways to pay. The content direction fits the brand's image, so shoppers can pick a bag, pay and follow their order on VERA's own site.

Our Approach

Brand Immersion

We gathered the product line, the visual tone and the target audience, looked at why people choose a bag like this, and designed the storefront to answer that question first.

UX/UI Design

We structured browsing and checkout to be smooth, trimmed the steps that make shoppers abandon a cart, and made product images large enough to show the material and the stitching.

E-Commerce Development

We built the cart, checkout and order management system, so the team can view orders and update statuses by themselves.

Marketing Content Direction

We helped define product photography and social content that works both on the website and in advertising.

UI Solution 01

Brand Experience Online

Minimal, premium design language matching the brand
High-resolution multi-angle product photography
A collections page updated by season

🛒 2

฿ ···