Consumer
Goods
Software for consumer product brands: direct-to-consumer stores, loyalty apps, sell-in and sell-out dashboards, demand forecasting and product data management across marketplaces, retailers and your own channels.
Product Catalog
1,248 SKUs synced
2,450 points · Gold Tier
A consumer brand rarely sells through one door. The same product moves through your own website, marketplaces, convenience and hypermarket chains, and distributors, and each channel reports its own numbers in its own format. We build DTC e-commerce platforms, loyalty and membership apps, retail and distribution dashboards, AI demand-forecasting systems, product information management and pricing tools that pull those pieces together. In Thailand that usually means working with LINE Official Account, PromptPay and cash-on-delivery habits, marketplace feeds, PDPA-compliant consent for marketing, and a mix of modern and traditional trade. We begin with the decisions your team makes every week and build the data flow backwards from there.
Challenges
Key Challenges
The problems teams in this industry bring to us most often, and the ones we plan each project around.
Fragmented DTC & Distribution Data
Direct-to-consumer sales, retail partners and distributors each produce their own data on customers, orders and stock, in different formats and on different schedules. Marketing, sales and supply teams then argue over whose numbers are right. We build one shared model of products, channels and customers so everyone starts from the same figures.
Demand-Forecasting Volatility
Seasonal peaks, viral trends, promotions and changing tastes make demand hard to predict, and the cost of getting it wrong is either empty shelves or stock that has to be discounted. Spreadsheet forecasts struggle to keep up with SKU-by-channel detail. We bring in sales history, promotion calendars and external signals to forecast at the level your planners actually work.
Rising Customer-Acquisition Costs
Advertising costs keep climbing while privacy changes and consent rules limit how precisely you can target, so brands need customers who come back. That means knowing who your repeat buyers are and giving them a reason to return. We build first-party data capture, with clear PDPA consent, and loyalty and CRM flows that run on LINE and email.
Product-Information Management at Scale
Keeping names, descriptions, images, prices, barcodes and compliance details consistent across thousands of SKUs and a dozen sales channels is slow and error-prone. Each marketplace and retailer also wants the data in its own template. We centralise the data so you edit once and publish to every channel.
Industry at a Glance
Global DTC E-commerce Market Size by 2028
Grand View Research CPG & DTC Report, 2024
Industry at a Glance
Consumers More Loyal to Brands with Strong Loyalty Programs
Deloitte Consumer Loyalty Survey, 2024
Industry at a Glance
Improvement in Forecast Accuracy from AI-Driven Demand Planning
McKinsey Consumer Goods Analytics, 2024
Capabilities
Our Capabilities
The kinds of systems we build for this industry, what each one does, and who it is for.
DTC E-commerce Platforms
Fast storefronts for selling directly to your customers, with flexible checkout, subscriptions, bundles and promotions. Checkout supports PromptPay QR, cards and cash on delivery, and order data flows to your warehouse or fulfilment partner. The site is built for mobile shoppers and for search, so product pages can rank on their own.
Loyalty & Membership Apps
Points, tiers, referrals and member-only offers in an app or LINE mini-experience, linked to your sales data. Customers collect points from online orders and in-store purchases, and the team sends offers based on what each person actually buys. Rules and campaigns can be changed by the marketing team without a developer.
Retail-Distribution Dashboards
Reporting that combines sell-in and sell-out figures from retail partners and distributors with your own e-commerce sales. Sales managers see which stores and regions are moving stock and which are sitting on it. Data arrives by file upload, partner portals or APIs, and we clean it so it is comparable.
AI Demand-Forecasting Systems
Machine learning models that forecast demand by SKU and channel, taking account of seasons, promotions, pricing and past stock-outs. Planners get a forecast with a confidence range and can adjust it with their own market knowledge. We measure accuracy against your history first, so the value is clear before it drives purchasing.
Product Information Management (PIM)
A central product information system holding names in Thai and English, descriptions, images, specifications, barcodes, pricing and regulatory details. Approval steps make sure nothing goes live without a review, and exports match each marketplace and retailer template. New launches take less time because the data is already structured.
Trade-Promotion & Pricing Optimization
Planning tools that model how a discount or trade promotion affects volume and margin before you commit. Teams compare scenarios, see post-promotion results against the plan and learn which offers pay back. It is meant for category and revenue managers who currently do this in spreadsheets.
Tech Stack
Technologies We Use
The tools and frameworks we reach for most often, chosen because they are stable, well documented and easy to find people to maintain.
Use Cases
Use Cases
Typical projects we take on in this industry, and what each one delivers.
DTC Storefront Platform
A DTC storefront built to convert, with subscriptions, bundles and loyalty built in. Orders sync to inventory, and customers can check out with PromptPay or a card in a few taps. Deliverables include design, the storefront, payment and shipping integrations, and analytics set up for your marketing team.
Loyalty & Rewards App
A tiered membership app with points, referrals and offers tailored to each member. It connects to your point-of-sale and online orders so points appear no matter where the purchase happened. The team sees redemption and repeat-purchase reports to judge which rewards work.
Demand-Forecasting System
A forecasting platform that predicts demand by SKU across DTC, retail and distributor channels. It feeds production and purchasing plans, highlights items at risk of running out or overstocking, and records how each forecast compares with reality. We usually pilot on your top-selling products before widening the range.
Have a project in mind?
Tell us what you are building, and we will suggest where to start.