Back to WorkWellness

PAÑPURI: UX/UI Design and Shopify E-commerce for a Wellness Brand

A luxury wellness and skincare brand sells a feeling before it sells a product, so its website has to show quality at a glance and then lead shoppers calmly to checkout. Haliviq handled both the UX/UI design and the Shopify development for PAÑPURI, designing the experience first and building to the approved design. The result is a store that looks like the brand and that the brand team can run on its own. Brands comparing options for Shopify e-commerce development in Thailand will find the deliverables and technical choices below.

Industry

Wellness & Skincare

Platform

E-commerce Website (Shopify)

Year

2025

Services

Services Provided

UX/UI DesignShopify E-commerce Website Development

Project Objectives

Express the brand's luxury positioning through the structure and layout of the site.
Design a smooth path from browsing to checkout on both mobile and desktop.
Organize products and collections so shoppers find what they need without effort.
Let the brand team manage products, content and promotions on Shopify independently.
Keep pages fast, since heavy imagery can slow a luxury store down.
Leave room for new products and collections as the range grows.

What We Delivered

A UX/UI design system for the brand's e-commerce site
A responsive Shopify e-commerce website
Brand-specific product, collection and checkout flow pages
Product structure and categorization
A custom theme and components tuned for page speed
Back-office setup so the brand team can run the store itself
Training for the brand team on products, content and promotions

How We Built It

UX/UI design

We defined the overall experience, the page map and the customer journey, then designed the key screens to reflect the brand before development began. Decisions about feel were made on screen, not mid-build.

Product structure

We organized categories, collections and product attributes so searching and comparing is easy. A shopper should know where a product belongs before looking.

Shopify development

We built the theme and components to the approved design, tailored to the brand, with page speed in mind. Images are handled carefully so the store stays quick.

Testing and handover

We tested across devices and tested the order flow before handover and training. The brand team then took over products, content and promotions.

Technology & Tools

Shopify, as the store platform for products, payments and inventoryCustom theme and components in LiquidUX/UI design system carried through to the themeMobile-first designPage speed and image optimizationE-commerce SEO foundations

Results

An e-commerce site launched that conveys the brand's luxury positioning.
The purchase path is designed to feel smooth on mobile and desktop.
The brand team manages products and content independently through Shopify.
The structure is ready to take new products and collections.
Page speed and image handling were considered from the start of the build.

FAQ

Short answers about this project.

Designing first makes every page reflect the brand and the purchase path clear from the start, which reduces rework during development.

Yes. Shopify supports varied catalogs, payments and inventory, and it can be customized to a distinctive brand identity.

Yes. We set up the back office and train the team to add products, edit content and run promotions independently.

A custom theme lets the layout follow the brand's design rather than a template. It also lets us control what loads on each page, which helps speed.

We optimize images and plan page speed into the theme from the start. This keeps the luxury look without a slow first load.

Yes. The design-first approach and Shopify build suit other brands that need a distinctive store the team can run itself. We tailor the theme and structure to each brand.

Read the Full Case Study

Have a project in mind?

Let's build your next project

Talk to Us