Haliviq
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World Surprise Travel: Brand Identity, Booking Website and AI CRM

Most tour operators end up with a logo from one supplier, a website from another and a spreadsheet nobody else understands. World Surprise Travel asked for the three to be designed together. Haliviq built a brand identity, a website that presents and sells travel packages, and an AI CRM for tracking leads, bookings and the relationships around them. Because the same team shaped all three, the look, the package pages and the customer records follow one logic. This page explains what we delivered, the order we worked in and the technology involved.

Industry

Travel & Tourism

Platform

Responsive Website

Year

2025

Services

4

Services Provided

Brand Identity DesignUX/UI DesignWeb DevelopmentAI CRM Development
World Surprise Travel

Project Objectives

  • Give the company one coherent brand identity that works on the web and in offline materials.
  • Build a website that presents and sells travel packages clearly, rather than only describing the company.
  • Replace spreadsheet-based customer tracking with a CRM suited to how travel sales actually run.
  • Connect brand, website and CRM so a lead from the site arrives in the CRM with its context intact.
  • Keep packages, promotions and seasonal offers current through a structure the team can edit.
  • Use AI inside the CRM to help the team deal with enquiries and follow-ups.

What We Delivered

  • A full brand identity design: logo, colour system and visual language
  • A responsive website that presents and sells travel packages
  • An AI CRM for managing leads, bookings and customer relationships
  • UX/UI design that ties the website and CRM experience together
  • A content structure for packages, promotions and seasonal offers
  • On-page SEO set up on package and destination pages
  • A handover for the team on editing packages and using the CRM

How We Built It

1

Brand strategy and identity design

We developed an identity that reflects how the company wants to be seen in the travel market. Logo, colours and visual language were set first so the website and CRM could inherit them.

2

UX/UI design

We designed the website and the CRM as one connected experience. Terms, colours and patterns are shared, so staff moving between the two do not have to relearn anything.

3

Website development

We built the site around browsing and buying travel packages, with a clear page for each package. Promotions and seasonal offers sit in a structure the team can update.

4

AI CRM development

We built a CRM tuned to how travel companies manage leads and bookings. AI features help with handling enquiries so the team can focus on conversations with travellers.

Technology & Tools

Brand identity system, covering logo, colours and usage rulesNext.js front end, for fast package and destination pagesAI-assisted CRM platform for leads, bookings and customer relationshipsCloud hosting and CDN for quick delivery of travel photographyBooking and package content management, edited by the teamOn-page SEO foundation across package and destination pages

Results

  • A new website launched together with a new brand identity and an AI CRM.
  • The website is built to sell packages directly, not only describe the company.
  • A CRM now replaces spreadsheet-based customer and booking tracking.
  • Brand, website and CRM work as one connected system instead of three separate tools.
  • The team keeps packages and seasonal offers current on its own.

FAQ

Short answers about this project.

A combined brand, website and AI CRM build like this typically takes three to four months. Running the three together saves time compared with three separate projects.

A Next.js website connected to an AI-assisted CRM platform, deployed on cloud hosting with CDN-backed delivery.

When they come from separate suppliers, the logo, the booking pages and the customer records rarely line up. Doing them as one project means a lead that arrives on the website lands in the CRM in the form the team expects.

It helps the team handle leads and enquiries in a travel sales cycle. The goal is to save the staff routine effort so they have more time with customers.

Yes. Packages, promotions and seasonal offers are held in a content structure the team can edit, so new trips can go live without a developer.

Yes. The brand, website and CRM combination suits other tour operators and travel agencies that need all three working together. We adapt the identity, package pages and CRM stages to each company.

Read the Full Case Study

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