Canapaya Residences — Website, Brand CI & Real Estate CRM
We designed the brand identity, built the website and developed a CRM made for property sales for Canapaya Residences, a riverside residential project. The luxury and the river view carry the site, and the sales team can follow every buyer who is interested in reserving a unit.
About the project
The project spanned brand identity through to the digital tools that help a real-estate sales team close more effectively. Logo, colour, photography, website and CRM were designed to move in the same direction, so buyers feel they are dealing with one project on every channel.
Services Provided
Challenge & Solution
What the client needed, and how we approached it.
A premium residential project had to communicate its luxury positioning and its main selling point, the river view, while keeping order among customers interested in reserving a unit. A purchase passes through many stages, from browsing photos to viewing a room to ownership transfer, and the sales team needs to know where each person stands.
We built a brand identity that reads as riverside luxury, a website that presents units and amenities impressively with tappable project and unit plans, and a CRM made for property sales that tracks customers from viewing appointment through to ownership transfer.
Our Approach
Brand CI
We designed a logo, colour palette and visual direction that reads as luxury and riverside, and wrote usage guidelines the marketing team can pick up and apply.
UX/UI Design
We structured the site so units and amenities are impressive and easy to reach, letting project photography lead the eye towards unit details.
Web Development
We built a website that presents the project and the river views beautifully and works well on both desktop and mobile.
Real Estate CRM Development
We connected a CRM that tracks customers from unit viewing to ownership transfer and manages unit reservations and viewing appointments in one place.
UI Solution 01
Premium Brand
- Luxury brand identity capturing the river view
- High-resolution photography of the project and units
- Applied consistently across the website and marketing
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 02
Impressive Project Presentation
- Interactive project and unit floor plans
- Complete amenity information
- Fully responsive on mobile
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 03
Dedicated Real Estate CRM
- Tracks customer status from viewing to ownership transfer
- Manages unit bookings and viewing appointments
- Real-time sales and unit-status dashboard
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
Project Flow
How the project moved from first brief to delivery.
What We Developed
Languages & Technology
What we can share openly. Parts that are confidential to the client are not listed.
Languages
Frameworks & systems
Hosting & delivery
Key Features
Premium Brand
- Luxury brand identity capturing the river view
- High-resolution photography of the project and units
- Applied consistently across the website and marketing
Impressive Project Presentation
- Interactive project and unit floor plans
- Complete amenity information
- Fully responsive on mobile
Dedicated Real Estate CRM
- Tracks customer status from viewing to ownership transfer
- Manages unit bookings and viewing appointments
- Real-time sales and unit-status dashboard