Haliviq
Back to WorkReal Estate

Canapaya Residences: Brand CI, Project Website and Sales CRM

A residential project is sold over weeks, and each stage, from enquiry to site visit to contract, needs someone to keep track. Canapaya Residences asked for the project's visual identity, its website and the tool the sales team would use to follow buyers. Haliviq produced a brand CI, a project website and a real estate CRM, with the site's enquiry forms feeding straight into the pipeline. That way a lead that begins as a form submission can be followed to a signature using records the team shares. This page covers the deliverables, the way we worked and the technology involved.

Industry

Real Estate

Platform

Responsive Website

Year

2025

Services

4

Services Provided

Brand CI DesignUX/UI DesignWeb DevelopmentReal Estate CRM Development
Canapaya Residences

Project Objectives

  • Capture and track every lead, from the first website visit through to contract signing.
  • Give the sales team CRM visibility instead of scattered spreadsheets and messaging apps.
  • Create a brand CI for the project so web and sales materials look like one family.
  • Present the project with photography and layout that fit its price point.
  • Let visitors enquire about units from the website in a few steps.
  • Build a system that scales as new units or phases are added.

What We Delivered

  • A brand CI design for the residential project
  • A responsive marketing website for the project
  • A dedicated real estate CRM for lead and pipeline tracking
  • A gallery and portfolio presentation for units, designs and past work
  • Lead-capture forms connected directly into the CRM
  • A content structure for ongoing project and unit updates
  • A handover on using the CRM and editing project content

How We Built It

1

Business and sales-process research

We mapped the actual sales pipeline, from inquiry to contract, before designing the CRM. The stages in the tool match how the team already sells.

2

Brand CI and UX/UI design

We set the project's visual identity, then designed the website and CRM to share a consistent lead-capture and tracking flow. The identity runs through both.

3

Website development

We built a photography-forward marketing site for the project. Unit and gallery pages are designed to hold a buyer's attention and lead to an enquiry.

4

CRM development

We built a CRM tuned to the real estate sales pipeline and connected it directly to the site's lead capture. Each enquiry becomes a record the team can act on.

Technology & Tools

Next.js front end, for fast project and gallery pagesReal estate CRM development, with stages that mirror the sales processLead-capture form integration, passing each enquiry directly to the CRMCloud hosting and CDN for responsive delivery of project imageryGallery and portfolio content management, edited by the teamOn-page SEO foundation across project and unit pages

Results

  • The new website is paired with a CRM that tracks leads from first visit to contract.
  • The sales team can see and manage the pipeline in one place.
  • The gallery presentation fits the project's price point and positioning.
  • Brand CI, website and CRM share one visual and data logic.
  • The system can be extended as new units or phases launch.

FAQ

Short answers about this project.

A brand, website and CRM build like this typically takes around two to three months. Early agreement on the sales pipeline stages keeps the CRM work moving.

A Next.js marketing website connected directly to a dedicated real estate CRM, deployed on cloud hosting with CDN delivery.

It sets the project's visual identity so the website and CRM share one look. The CI is the reference for how the project appears across digital and sales materials.

Each website enquiry becomes a CRM record that moves through the pipeline stages. The team sees where every buyer is and what the next step is.

Yes. Unit and project content is managed in a structure the team can edit, and the CRM can take on new projects without a rebuild.

Yes. The brand, website and CRM combination suits other real estate developers who need to track a lead from enquiry to contract. We adapt the identity, gallery and CRM stages to each project.

Read the Full Case Study

Have a project in mind?

Let's build your next project

Talk to Us