RFS — Website with AI CRM for a Telecom Infrastructure Provider (Singapore)
We designed and built a website with an AI-powered CRM for RFS, a Singapore-based provider of telecom infrastructure and smart-city solutions. The site explains each solution clearly to enterprise buyers, while the CRM helps the sales team follow up and look after B2B relationships.
About the project
The project helped a global technology brand reach enterprise customers more effectively, with AI tools that support the sales team. Buyers in this field take a long time to decide and involve several people, so the website and the CRM have to work together to keep information accurate and continuous.
Services Provided
Challenge & Solution
What the client needed, and how we approached it.
RFS offers a range of telecom infrastructure and smart-city solutions, but its old website explained them poorly. A visitor could hardly tell which solution fitted their own project, and the sales side had no orderly system for managing enterprise customers.
We redesigned the website to describe each solution clearly and credibly, organised by use case with supporting case studies, and built an AI CRM that tracks sales opportunities and manages B2B enterprise relationships.
Our Approach
Business Immersion
We studied the telecom infrastructure solutions and the target enterprise customers, to learn what each person on a buying committee wants to know before getting in touch.
UX/UI Design
We structured the site so solutions and case studies are easy for B2B visitors to reach, and technical detail can be opened without starting again from the home page.
Web Development
We built a professional, credible website for enterprise customers that loads fast and reads clearly.
AI CRM Development
We built an AI system that tracks sales opportunities, prioritises customers and summarises sales status so the team sees the overall picture.
UI Solution 01
Clear Solution Presentation
- Solutions organised by use case
- Case studies and past project work
- Technical information made easy for enterprise customers to understand
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 02
AI CRM for Enterprise Customers
- Automatic tracking of B2B sales opportunities
- AI-driven customer analysis and prioritisation
- Real-time sales status dashboard
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
UI Solution 03
Global Credibility
- Design that reads as a technology leader
- Easy-to-reach sales contact information
- Site structure built with long-term SEO in mind
Illustration of the idea, not a screenshot
Illustration of the idea, not a screenshot
Project Flow
How the project moved from first brief to delivery.
What We Developed
Languages & Technology
What we can share openly. Parts that are confidential to the client are not listed.
Languages
Frameworks & systems
Hosting & delivery
Key Features
Clear Solution Presentation
- Solutions organised by use case
- Case studies and past project work
- Technical information made easy for enterprise customers to understand
AI CRM for Enterprise Customers
- Automatic tracking of B2B sales opportunities
- AI-driven customer analysis and prioritisation
- Real-time sales status dashboard
Global Credibility
- Design that reads as a technology leader
- Easy-to-reach sales contact information
- Site structure built with long-term SEO in mind