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RFS: B2B Solutions Website and AI CRM for Enterprise Sales

RFS sells telecom infrastructure and smart-city solutions to enterprises and government agencies. These deals are long, involve committees, and depend on content that engineers and non-engineers can both follow. We built a B2B website that organizes the solution portfolio by use case and buyer type, and an AI CRM that helps the sales team manage and prioritize a pipeline of long, consultative deals. The two share the same lead flow, so an enquiry on the website becomes an item the team can act on straight away. This page describes what we delivered and how.

Industry

Telecommunications

Platform

Responsive Website

Year

2025

Services

Services Provided

UX/UI DesignWeb DevelopmentAI CRM DevelopmentSolution Content Organization

Project Objectives

Present a technical solution portfolio clearly to enterprise and government buyers.
Replace manual pipeline tracking with a CRM suited to long, consultative B2B sales cycles.
Give the sales team AI-assisted tools for managing and prioritizing enterprise leads.
Write technical content so it makes sense to a non-technical buying committee as well as to engineers.
Build credibility with buyers who are evaluating infrastructure and smart-city vendors.
Organize content for procurement research, so buyers find answers before they contact sales.

What We Delivered

A responsive B2B website presenting the solution portfolio
An AI CRM for enterprise lead and pipeline management
Solution content organized by use case and buyer type
Lead-capture and enquiry forms connected to the CRM
Technical content structured for enterprise procurement research
On-page SEO set up for the terms enterprise buyers search
A handover for the sales team on using the CRM and its AI features

How We Built It

Business and solution research

We gathered the full solution portfolio and learned how enterprise and government buyers evaluate vendors. That told us how to group solutions and which questions a buyer asks first.

UX/UI design

We designed the site to explain technical solutions clearly to a non-technical buying committee as well as to engineers. Each solution page leads with the problem it solves, then moves into detail.

Website development

We built a professional B2B website structured around the solution portfolio. Solutions can be reached by use case or by the type of buyer, whichever way the visitor thinks.

AI CRM development

We built a CRM tuned to enterprise sales cycles and lead prioritization. AI helps the team see which opportunities deserve attention first.

Technology & Tools

Next.js front end, for fast and structured solution pagesAI-assisted CRM platform for enterprise pipeline managementLead-capture form integration, sending enquiries into the CRMCloud hosting and CDN for reliable deliverySolution content management, so the team can update the portfolioOn-page SEO for enterprise search terms

Results

The new website is paired with an AI CRM managing the enterprise pipeline.
The solution portfolio is presented clearly to both technical and non-technical buyers.
AI-assisted lead prioritization replaces manual pipeline tracking.
The presentation is credible for infrastructure and smart-city procurement.
Enquiries from the site flow into one pipeline the whole sales team shares.

FAQ

Short answers about this project.

A combined website and AI CRM build like this typically takes around two to three months. The size of the solution portfolio is the main factor in the timeline.

A Next.js website connected to an AI-assisted CRM platform, deployed on cloud hosting with CDN delivery.

Enterprise and government buyers usually start from a problem or their own role, not a product name. Grouping by use case and buyer type lets them reach the relevant solutions without knowing our terminology.

It helps the sales team prioritize leads in a long pipeline, so attention goes to the opportunities that need it first. It supports the team's judgement and replaces manual tracking.

Yes. Content is written so a non-technical buying committee can follow it, with technical detail available for engineers who want it.

Yes. The solution-portfolio website and AI CRM pairing applies to other enterprise infrastructure or smart-city solution providers. We adapt the content structure and the pipeline stages to each company's way of selling.

Read the Full Case Study

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