Savelberg — Michelin-Starred Restaurant Website

We built a new bilingual website for Savelberg, the Michelin-starred French restaurant in Bangkok's Yan Nawa district, with the food and the dining room doing most of the talking. Content direction, marketing support and an AI chatbot came with it, so guests from Thailand and abroad can read the menu, ask questions and request a table without leaving the page.

Savelberg Restaurant2025 · 3 months

About the project

Savelberg sits in Bangkok's Yan Nawa district and serves contemporary French cooking with Mediterranean touches, from a chef whose work has earned Michelin recognition across five earlier restaurants. Our job was to make the website carry that standard the moment it opens, from the typography and colour to the pace at which each photograph appears.

Services Provided

UX/UI DesignWeb DevelopmentPhotography & Content DirectionDigital Marketing SupportAI Concierge Chatbot

Challenge & Solution

What the client needed, and how we approached it.

The Challenge

Savelberg is the Michelin-starred French restaurant of Chef Henk Savelberg, and its website had to look the part. At the same time it had to be easy to use, because the people landing on it include Thai diners and visitors planning a special evening, and both want to see the menu, book a table and sense the quality of the place from the first screen. Nobody should have to hunt for that information.

Our Solution

We redesigned the site from scratch in a dark, restrained palette that lets photographs of the dishes and the room lead each page. The menu, reservations and the chef's story sit a few clicks apart, everything works in Thai and English, and we shaped the content direction for the restaurant's marketing channels so it follows the same visual voice. An AI chatbot handles common questions about the menu and booking.

Our Approach

Brand Immersion

We visited the restaurant, took in the room, the service style and the chef's story, and turned what we saw into a visual tone and a writing voice for the site. The aim was something that could only belong to Savelberg, not a restaurant template with a new logo.

UX/UI Design

We arranged the pages so the menu, reservations and photo gallery are easy to reach, with large images and generous whitespace in the manner of a fine-dining room. Each page was given one clear thing to say.

Development & Booking Integration

We built a fast website in Thai and English and connected it to an online table-reservation flow, so guests can choose a date and send a booking request straight from the page.

Marketing Content Direction

We helped plan photography and copy for the restaurant's social channels, aimed at fine-dining guests, and organised the image library so it can be reused in advertising without starting over.