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Admire: Website, UX/UI and AI-Assisted CRM for a Custom Home Builder

Someone planning a custom home takes their time: they browse designs, compare builders and come back more than once. Admire needed a website that shows its work well, and a way to make sure promising enquiries are never left unanswered. We designed a UX/UI built around the home designs, built the website and added an AI-assisted CRM that captures and follows up on every enquiry. The CRM keeps the work visible while salespeople keep the conversations. This page summarizes the deliverables and our approach, for businesses looking for a digital product studio in Thailand.

Industry

Real Estate & Construction

Scope

UX/UI Design, Website Development, AI-Assisted CRM

Year

2025

Services

Services Provided

UX/UI DesignWebsite DevelopmentAI-Assisted CRM

Project Objectives

Reflect the Admire brand through a clear, professional experience.
Showcase home designs and projects in a gallery that buyers can browse at their own pace.
Make key information easy to find on any device.
Create clear paths for customers to enquire or take action.
Keep every enquiry in one place and follow it up on time, so no promising lead slips away.
Give the team tools to maintain and grow what we built.

What We Delivered

UX/UI design centered on the home designs
Website development
A project and design gallery managed through a CMS
An AI-assisted CRM for capturing and following up enquiries
Content management for the team
SEO foundations for design and project pages
Handover and team training

How We Built It

Discovery and research

We studied the business, audience and goals to define scope and success criteria. Buyers of custom homes take longer to decide, which shaped how the site and the CRM work together.

UX/UI design

We designed the structure, wireframes and visual interface around the home designs, so a visitor can move through them easily. Every page has an obvious next step.

Website development

We built a fast, responsive website that is easy for the team to update. Designs and projects are managed through a CMS.

AI and CRM integration

We added an AI-assisted CRM so enquiries are captured, organized and followed up consistently. Reminders and prioritization stop leads from sitting unseen.

Testing and launch

We tested across devices and browsers, launched and handed over to the team.

Technology & Tools

Next.js front end, for a quick, image-rich siteCRM with AI assistance, for prioritizing leads and reminding follow-upsProject and design gallery with a CMS, edited by the teamCloud hosting and CDN for fast image deliverySEO foundations

Results

A polished site launched that reflects the Admire brand.
Information is organized and easy to find on mobile and desktop.
Customers have clear ways to get in touch.
The team can add and update designs and projects independently.
Enquiries are kept in one CRM with reminders for follow-up.

FAQ

Short answers about this project.

It keeps every enquiry in one place and helps prioritize and remind follow-ups, so sales staff can focus on conversations.

Yes. Designs and projects are managed through a CMS without developer help.

Buyers of custom homes judge a builder by the designs they see. Putting the designs at the center lets them explore at their own pace and then make an enquiry.

It is captured in the CRM, organized with the others and flagged for follow-up. Staff then decide how to respond.

Yes. We tested across devices and browsers, and the layout is responsive.

Yes. A design-led site paired with an AI-assisted CRM suits other builders and developers. We adjust the gallery and CRM to each business.

Read the Full Case Study

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