Back to WorkConstruction & Real Estate

Awii House: House Design Portfolio Website and Lead-Tracking CRM

A house builder rarely sells on the first visit. A buyer looks at designs, comes back, sends an enquiry, asks for a visit and signs weeks later. Awii House needed a way to follow that path, and a marketing site alone cannot do it. We built a website with a house-design and portfolio gallery, then connected its enquiry forms to a CRM so every lead is recorded, followed up and moved along a pipeline the whole sales team can see. Below you will find the deliverables, how we worked and the technology involved.

Industry

Construction & Real Estate

Platform

Responsive Website

Year

2025

Services

Services Provided

UX/UI DesignWeb DevelopmentCRM DevelopmentHouse Design & Portfolio Gallery

Project Objectives

Capture and track every lead, from the first website visit through to a signed contract.
Give the sales team a CRM to work from instead of scattered spreadsheets and chat threads.
Show house designs and past work with photography and layout that match the price of the product.
Let a visitor browse designs in a gallery and enquire about a specific one in a few steps.
Add new designs and projects to the site easily as the portfolio grows.
Have the system keep working as more projects or units are added.

What We Delivered

A responsive marketing website for the house designs and portfolio
A dedicated real estate CRM for lead and pipeline tracking
A gallery and portfolio presentation of designs, units and past work
Lead-capture forms connected straight into the CRM
A content structure for ongoing project and unit updates
On-page SEO on design and project pages
A handover so the team can update the gallery and use the CRM

How We Built It

Business and sales-process research

Before designing anything, we mapped the real sales pipeline from enquiry to contract. The CRM stages follow the steps the team actually goes through.

UX/UI design

We designed the website and CRM to share a single lead-capture and tracking flow. What a visitor submits on the site is exactly what the sales team reads in the CRM.

Website development

We built a photography-forward marketing site for the designs and projects. Gallery pages are made so each design can be viewed in detail and enquired about directly.

CRM development

We built a CRM tuned to the real estate sales pipeline and connected it to the website's lead capture. New enquiries arrive in the pipeline without anyone retyping them.

Technology & Tools

Next.js front end, for fast gallery pagesReal estate CRM development, built around the team's own pipeline stagesLead-capture form integration, sending enquiries directly into the CRMCloud hosting and CDN for quick delivery of design photographyGallery and portfolio content management, so the team adds designs themselvesOn-page SEO foundation for design and project pages

Results

The new website is paired with a CRM that tracks leads from first visit to contract.
The sales team can see and manage the pipeline in one place.
The gallery presentation matches the project's price point and positioning.
Enquiries from the website reach the CRM directly with no manual re-entry.
The system is built to extend as new units or projects launch.

FAQ

Short answers about this project.

A website-plus-CRM build like this typically takes around two to three months. Mapping the sales pipeline early helps keep the CRM work on schedule.

A Next.js marketing website connected directly to a dedicated real estate CRM, deployed on cloud hosting with CDN delivery.

Home buying takes weeks and several contacts. A CRM keeps each lead's history in one place so follow-ups are not dropped when messages get buried in chat apps.

The lead-capture forms on the site send their data straight into the CRM. The sales team sees the enquiry in the pipeline without copying it over.

Yes. The gallery and portfolio content is managed through a content structure the team can edit, so new designs can be published without a developer.

Yes. The website-and-CRM pairing suits other real estate developers and home builders who need to track a lead from enquiry to contract. We adjust the gallery and CRM stages to each business.

Read the Full Case Study

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