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BASE: Fitness Studio Website with Online Class Booking

People join BASE for its trainers and the energy in the room, yet the old website gave a newcomer no easy way to see what was on or book a trial class. We built a dark, confident site and connected it to a working class-booking system, so a visitor can go from "this looks good" to "I'm booked for Thursday" on the same screen. Each trainer gets a profile page, and the schedule is fed from one central source so it stays correct without hand edits. What follows describes the deliverables, the process and the technology behind them.

Industry

Fitness & Wellness

Platform

Responsive Website

Year

2025

Services

Services Provided

UX/UI DesignWeb DevelopmentClass Booking SystemPhotography & Content Direction

Project Objectives

Remove the gap between finding the studio online and booking a trial class.
Give each trainer their own page, so a new member can choose a class based on who teaches it.
Show the class schedule in a way that stays accurate without anyone editing web pages by hand.
Design for the phone first, because most prospective members browse and book from one.
Convey the studio's atmosphere with photography and a design language that matches the classes.
Put a clear page structure in place so classes and trainers can be found through search.

What We Delivered

A responsive, mobile-first studio website with a dark-toned design language
An online class-booking system integrated into the site
Individual trainer profile pages with the classes each trainer leads
A class schedule that updates from a central source
Photography and content direction for studio and trainer imagery
Class and trainer pages with clear titles and headings so they can be found in search
A handover covering how to change the schedule and edit trainer content

How We Built It

Studio and audience research

We started by learning the studio's class formats, the trainer roster and the type of member BASE wants to attract. That decided which information goes first on the homepage.

Booking-first UX design

We designed the schedule and booking flow as the main route through the site rather than a feature added at the end. Every other page points back toward a class.

Development and integration

We built a fast site and connected it to the class-booking system from start to finish, from browsing the timetable to receiving a booking.

Content and launch

We organized trainer and studio photography, wrote the page structure for classes and coaches, and handed over an editable schedule. The studio can adjust timetables itself once the site is live.

Technology & Tools

Next.js front end, for pages that open quickly on mobile dataClass-booking system integration, covering the timetable and the booking itselfMobile-first responsive layout, designed for the screen members use mostCloud hosting and CDN, so studio and trainer photos load fastLightweight CMS for schedule and trainer content, with a simple editing screenOn-page SEO foundation for class and trainer pages

Results

The new website launched with class booking working from day one.
On mobile, a visitor reaches the booking flow in a couple of taps from the homepage.
Trainer pages give new members a way to pick a first class by who is leading it.
The studio keeps the schedule current without developer help.
Clear page structure gives classes and trainers a foundation for search visibility.

FAQ

Short answers about this project.

A studio website with a working booking integration like this typically takes around two months. Getting the class list, trainer details and photography ready early keeps that timeline short.

A responsive Next.js site connected to a class-booking system, with a lightweight CMS for schedule and trainer updates, deployed on a cloud host with a CDN.

Yes. The site was designed mobile-first, and the booking flow is reachable within a couple of taps from the homepage.

The schedule is fed from a central source instead of being typed into web pages. When the studio changes a class time or adds a session, the website shows the new information without a developer.

At a studio like this, people often choose a class because of the coach. A profile page lets a newcomer see who teaches what before booking, which makes the first visit feel less like a leap.

Yes. A booking-first structure with trainer profiles suits gyms, yoga studios and other class-based wellness businesses. We adapt the booking tool, the schedule format and the design to each studio.

Read the Full Case Study

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