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DSK: Website, UX/UI and AI-Assisted CRM for an Aesthetic Clinic

For an aesthetic surgery business, trust is built before the first consultation, and much of it happens on the website. DSK also wanted a more dependable way to handle and follow up on enquiries. We began with business consulting, then designed an elegant website and its UX/UI, and added an AI-assisted CRM that organizes enquiries and prompts follow-ups. Staff stay in charge of consultations and conversations with customers. This page summarizes the deliverables and our approach, for businesses looking for a digital product studio in Thailand.

Industry

Beauty & Aesthetics

Scope

Business Consulting, Website Design, UX/UI Design, AI-Assisted CRM

Year

2025

Services

Services Provided

Business ConsultingWebsite DesignUX/UI DesignAI-Assisted CRM

Project Objectives

Reflect the DSK brand through a clear, professional experience.
Build trust through a refined website that looks as careful as the work it describes.
Make key information easy to find on any device.
Capture enquiries and appointment requests in one place instead of scattered messages.
Follow up on every enquiry consistently with the help of AI assistance, leaving the conversation itself to staff.
Handle customer data with care, in line with PDPA, and give the team tools to maintain what we built.

What We Delivered

Business consulting on digital strategy
Website design
UX/UI design with structure, wireframes and visual interface
An AI-assisted CRM for enquiries and follow-ups
Enquiry and appointment capture connected to the CRM
Content management for the team
Handover and team training

How We Built It

Business consulting

We advised on digital strategy and on how the website should support the business's goals. This clarified who the site is for and what it should lead them to do.

Discovery and research

We studied the business, audience and goals to define scope and success criteria.

UX/UI design

We designed the structure, wireframes and visual interface so every page is clear and easy to use. The tone is calm and considered, as the subject calls for.

Website development

We built a fast, responsive website that is easy for the team to update.

AI and CRM integration

We added an AI-assisted CRM so enquiries are captured, organized and followed up consistently. The AI proposes follow-ups, and staff decide what to do.

Testing and launch

We tested across devices and browsers, launched and handed over to the team.

Technology & Tools

Next.js front end, for a fast and refined siteCRM platform with AI assistance, for organizing enquiries and suggesting follow-upsEnquiry and appointment capture feeding straight into the CRMCloud hosting and CDN for dependable deliverySEO and privacy-conscious analytics

Results

A polished site launched that reflects the DSK brand.
Information is organized and easy to find on mobile and desktop.
Customers have clear ways to get in touch.
The team can keep content up to date independently.
Enquiries now flow into a CRM that helps staff follow up consistently.

FAQ

Short answers about this project.

It helps organize enquiries and suggest follow-ups. Staff remain in charge of consultations and customer communication.

Customer information is handled in line with applicable data protection law (PDPA), with access limited to authorized staff.

A website works better when it is tied to a clear aim. Consulting first helps decide who the site is for and what the CRM needs to track.

The website's enquiry and appointment forms send requests into the CRM, so they are recorded in one place and can be followed up.

Yes. Content is managed so the team can keep information current, and we provided training at handover.

Yes. The pairing of a refined website with an AI-assisted CRM suits other clinics and appointment-based businesses. We adapt the pages and the CRM to each business and its data rules.

Read the Full Case Study

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