SUDA: Brand Identity and Website for a Thai Restaurant in Bellevue, WA
SUDA is a contemporary Thai restaurant and cocktail bar opening in Bellevue, Washington, under the line "Thai-rooted. Reimagined." We designed the brand and built the website that introduces it before the doors open: a gold wordmark on deep green, a botanical line-art pattern, serif small-caps type, and a launch page that gives guests the address, contact details and Instagram link, and points to the group's sister Thai restaurants.
Industry
F&B
Location
Bellevue, Washington, USA
Scope
Brand identity, logo, website design and development
Year
2026
Services Provided
Project Objectives
- Express "Thai-rooted. Reimagined." in a look people can recognise at a glance
- Stand out from familiar Thai restaurant visuals while staying warm and refined
- Give guests the address, contact and Instagram before opening day
- Let the website grow into a menu and booking experience later
What We Delivered
- Brand identity and custom wordmark
- Colour palette in gold and deep green
- Botanical line-art pattern
- Serif small-caps typography
- Responsive launch website with address, contact and social links
How We Built It
Understand the concept
We started from how SUDA describes itself: traditional recipes and flavours, new ideas, nothing changed just to be different. That became the test every design choice had to pass.
Design the identity
We drew the wordmark, chose a gold and deep-green palette and a botanical pattern, and set the type, so the brand feels warm and refined rather than like a generic Thai restaurant look.
Build the launch website
We turned the identity into a responsive page with one strong photograph, a clear message and the practical details guests look for first.
Technology & Tools
Results
- A recognisable look for a new restaurant before it opens
- A launch page that shows the address, contact and Instagram
- A site structure ready to take a menu and bookings
FAQ
Short answers about this project.