The situation
MEKO is a well-known name in aesthetic surgery, so its digital presence and brand materials had to feel as refined and trustworthy as the care it provides.
Our work covered website design, UX/UI design, graphic design and Brand & CI. The project ran for 5 months.
What we noticed
If the website, social channels and print do not look alike, patients sense that the standard is uneven, which is exactly what a hospital does not want them to feel.
Polishing each piece separately does not fix that. Even if every piece is good, the whole stays fragmented unless they all refer back to the same set of rules.
What we decided, and why
We decided to fix the brand first and then extend it into the website and other media, so that everything refers to a single set of rules covering logo, colour and typography.
We also chose to turn the graphics work into templates the team can reuse on its own, because a brand has to survive after handover rather than drift whenever someone makes new material.
A polished brand is one where every piece follows the same rules, not one where each piece is merely pretty.
How the work ran
We began by studying the services, the patient audience and the materials the hospital already uses, to set the scope and the success measures. Then we developed the brand identity and its usage guidelines, covering logo, colour and typography.
With the brand settled, we designed wireframes and a visual interface that present treatments and services clearly with an easy-to-find route to book a consultation. We built a fast, responsive website the team can update, and turned the graphics work into reusable templates.
- Study of services, patient audience and existing materials
- Brand identity and CI with usage guidelines
- UX/UI that presents treatments clearly and makes booking easy
- Website development and reusable graphic templates
What we delivered
On brand: guidelines for logo, colour and typography, a consistent look across digital and print, and a refined, trustworthy visual tone.
On the website: a clear presentation of treatments and services, simple paths to enquire and book a consultation, and a site that is responsive and fast on every device. On graphics: campaign and social graphics, materials aligned with the brand guidelines, and reusable templates for the team.
Lessons for hospitals and clinics
This section is general advice, not project fact. Lay your signage, website, social posts and leaflets side by side and ask whether, without the logo, anyone would know they come from the same place. If not, a shared rulebook is missing.
A brand guideline does not have to be thick, but it should answer which colours, which typefaces, how the logo is placed, and what someone making new material can pick up and use straight away.
- Put every channel side by side and check that it feels like one brand
- Write down logo, colour and typography rules
- Make templates for frequent materials such as social posts and campaigns
- Keep the route to book a consultation easy to find on the web and elsewhere
Key takeaways
- Inconsistent materials make patients feel the standard is uneven
- Fix brand and CI first, then extend into the website and other media
- Let every material refer to one rulebook for logo, colour and typography
- Templates keep the brand intact after handover when the team makes new material
- Make the route to book a consultation easy to find at every touchpoint
FAQ
Related services
Have a project like this in mind?
Tell us where you are today and we will suggest a sensible first step, with no obligation.
Talk to us
